Vinyl, Rum, Tapas & Wine (VRTW) is a dynamic events platform, online radio, content label, booking agency, and artistic community. VRTW is deeply connected to its brand and music, seeking to provide a seamless way for its community to enjoy curated music around the clock. The goal was to create an intuitive and accessible app that integrates with the Radio.co platform, making it available on various devices including iOS, Android, Apple TV, Google Cast, and Alexa.
The Vinyl, Rum, Tapas & Wine community is very attached to their brand and especially to their music. They wanted to make it easy to listen to their curated music 24/7. VRTW aims to spark lively happy moments and develop communities around the content it curates.
users
hours of music
LIVE
Vlad Bodea
CEO @ VRTW
While putting together the best online radio for VRTW, we’ve come across some challenges:
Product Challenges
Tech Challenges
We built VRTW apps with easy access and connectivity in mind, be it mobile, external speaker, or TV integration. We've also integrated Alexa, Siri, Google Assistant, and native integration with the Radio.co APIs. The stream starts as soon as you press play.
Mobile apps for iOS and Android have been implemented natively to make use of the platform-specific music capabilities. We added an Apple TV native app, Cast music functionality (on Android) to any device that supports Google’s Cast protocol – including TVs, Google Home and Alexa line of smart speakers, Cast music (on iOS) to any device that supports AirPlay, including Apple HomePod, Apple TV.
We support VRTW and their community members to stay in touch via the mobile apps and radio streams available 24/7. Users can also stream the music service to their smart TVs, smart speakers, or voice assistants. We’ve always envisioned this app to be available anywhere – whether it’s on your phone, on your Bluetooth speaker, on your Google Home, or on an Apple TV. We wanted to give users the ability to play it without touching anything. All of that while maintaining a blazing-fast response time.
It can be played anywhere on Apple AirPlay or Google Cast and it has sleek native animations and very little delays in streaming. Also, it is cost-efficient as the iOS code is almost the same for iPhone, iPad, and Apple TV. The native implementation of the Radio.co API for event reporting allows for easy monitoring & maintenance.
We support VRTW and their community members to stay in touch via the mobile apps and radio streams available 24/7. Users can also stream the music service to their smart TVs, smart speakers, or voice assistants. We’ve always envisioned this app to be available anywhere – whether it’s on your phone, on your Bluetooth speaker, on your Google Home, or on an Apple TV. We wanted to give users the ability to play it without touching anything. All of that while maintaining a blazing-fast response time.
It can be played anywhere on Apple AirPlay or Google Cast and it has sleek native animations and very little delays in streaming. Also, it is cost-efficient as the iOS code is almost the same for iPhone, iPad, and Apple TV. The native implementation of the Radio.co API for event reporting allows for easy monitoring & maintenance.
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User Research: Understanding user needs through interviews and surveys.
Wireframing and Prototyping: Visualizing app structure and user flows.
Visual Design: Crafting a clean, consistent interface.
UX Design: Ensuring intuitive navigation and seamless user experience.
Software Development: Building native iOS, Android, and Apple TV apps with Google Cast and AirPlay integration.
Quality Assurance: Rigorous testing for reliability and performance.
Continuous Improvement: Regular updates and feature enhancements.
Scalability: Ensuring efficient support for many users.
Cloud Integration: Robust backend and seamless Radio. cointegration.
Security: Protecting user data and ensuring compliance.
Monitoring: Continuous performance tracking and maintenance.
We create meaningful software products for our customers’ audiences. We are driven by the impact and value created for the people we work with and aim to be world leaders in our field.
