At the end of the day, any software product is about people. It’s about helping people solve a problem faster, cheaper, easier. And when we talk about people, we talk about communication. Great communication with your users enhances their trust level in your product, allows you to set the right expectations and gives you the opportunity to wow them as often as possible.
We map the user journey through the app and outside of the app, and decide on the relevant touch points where a communication opportunity presents itself. Through smart communication with your users, you position yourself correctly and make sure you are relevant to your users in the long run.