Online ecosystem for lifestyle, finance and personal growth.

Mobile learning experience for educating aspiring individuals.

Edtech
Mobile
US

Project Overview

Alux is an innovative mobile app designed to transform lives through personalized learning and performance coaching. Users start by selecting a key goal, with data-driven insights pinpointing areas with the highest potential for improvement. Alux then generates a personalized learning path, combining performance coaching and mindset training to unlock specific skills. Daily motivating lessons and self-reflection exercises help users maintain a consistent routine, while an on-demand library of experts provides insights into achieving similar goals.

Central Audio and Video Player: The core of the app is the audio and video player, enabling users to access a wide range of lessons seamlessly.

Enhanced Note-Taking and Reflective Journaling:  Note-taking capabilities, allowing users to capture key insights while engaging with content. Complementing this, the app includes reflective journaling questions designed to deepen understanding and track progress effectively.

Custom Survey Experience: Alux engages users with a personalized survey to collect detailed information about their goals and preferences, ensuring their unique needs are accurately captured.

Tailored Lesson Recommendations: Using the survey results, Alux recommends a personalized learning path with curated lessons. This structured approach guides users through targeted milestones over a one-year commitment, fostering continuous development.

Context

Luxury and personal development content are often seen as exclusive to a privileged few. Alux, a fast-growing media company, democratizes access to these resources with innovative technology and engaging media. By offering inspiration, self-help tools, and educational content, Alux empowers everyone to enhance their focus, boost productivity, and build valuable mental models, regardless of their background. Serving a thriving online community of over 3 million subscribers and reaching 10 million luxury enthusiasts monthly, Alux is a comprehensive self-improvement and fine living hub with a mission to transform the lives of 1 billion people.

Impact

Impact

170k+

app downloads

1200+

audio and video lessons

4200+

active users

"They are really good and our app looks great. We received positive feedback from our users and stakeholders, which is why we decided to continue the engagement to integrate additional features on our platform. Overall, we’re super pleased with their performance. Their ability to solve problems has been impressive, by analyzing and providing effective solutions."

Emil Anton

CEO @ Alux

Challenges

Personalization: Effectively tailoring user experiences to align with individual goals and preferences, ensuring relevance and engagement.

Scalability of Content: Managing the expansion of diverse content categories while maintaining optimal performance and accessibility for growing user demand.

Multi-platform Compatibility: Ensuring a seamless and consistent user experience across various platforms including iOS, and Android, accommodating different user preferences and device capabilities.

Interactive User Experience: Enhancing engagement through interactive features such as integrated journaling, reflecting current trends in personal development and user engagement strategies.

Gamification and Engagement Strategies: Implementing effective gamification elements and engagement strategies to motivate and sustain user participation and progress.

Data Analytics and Insights: Developing robust analytics capabilities to derive meaningful insights from user interactions and behavior, which can enhance personalization and content recommendations.

Solution

In developing the Alux mobile experience, we prioritized ease of use, speed, and reliability to meet the high expectations of our discerning users. Understanding that Alux's audience seeks the best for themselves and their peers, we crafted a solution that delivers a seamless and immersive experience.

The mobile app, available for both iOS and Android, is supported by a robust backend system built on scalable and reliable infrastructure using Firebase and Amazon AWS. This ensures a smooth and responsive user experience.

Learning Mode

This mode delivers personalized lessons designed to help users improve in key areas such as financial literacy, health, relationships, emotional intelligence, and intellectual growth. Users complete a survey to receive a customized learning path, consisting of curated lessons across these pillars with targeted milestones over a one-year commitment.

Reflection Mode

This mode encourages users to engage in self-reflection through journaling prompts and progress tracking. Users can take notes while listening to content and answer four reflective journaling questions to deepen their understanding and monitor their personal growth journey.

User engagement with the system has been a priority from the beginning. We designed a system that encourages continuous improvement and provides specific feedback on areas to focus on for each personal development pillar, integrating trending concepts like the journaling feature to stay relevant.

Learning Mode

This mode delivers personalized lessons designed to help users improve in key areas such as financial literacy, health, relationships, emotional intelligence, and intellectual growth. Users complete a survey to receive a customized learning path, consisting of curated lessons across these pillars with targeted milestones over a one-year commitment.

Reflection Mode

This mode encourages users to engage in self-reflection through journaling prompts and progress tracking. Users can take notes while listening to content and answer four reflective journaling questions to deepen their understanding and monitor their personal growth journey.

User engagement with the system has been a priority from the beginning. We designed a system that encourages continuous improvement and provides specific feedback on areas to focus on for each personal development pillar, integrating trending concepts like the journaling feature to stay relevant.

User Flows

For each flow in Alux, we develop user flow diagrams just like this one to help us understand what the optimal user journey looks like.

For each flow in Medicai, we develop user flow diagrams just like this one to help us understand what the optimal user journey looks like.

Design System

The Alux Design System provides a unified component base for both designers and developers to ensure consistency throughout all products.

The Medicai Design System provides a unified component base for both designers and developers to ensure consistency throughout all products.

DICOM Viewer

Medicai's DICOM viewer supports all imaging types, provides efficient storage, and allows seamless access to medical images from any device, including mobile ones through the Medicai Mobile app, enhancing real-time collaboration and patient care.

Below you can play with Medicai’s DICOM Viewer directly embeded in our website. Inside the viewer, you can see a MRI imaging study.

Impact

Services

Product Design

User Research and Competitive Analysis: Conducted thorough user interviews and competitive analysis to understand user needs and industry standards, guiding the design and development process.

UI & UX Design:

  • User-Centric Design: Developed intuitive, user-centered designs that enhance engagement and usability.
  • Wireframes and Prototypes: Created detailed wireframes and interactive prototypes to visualize and test design concepts.
  • Stakeholder Interviews: Engaged in stakeholder interviews to align design objectives with business goals.
  • User Flows and Scenarios: Designed comprehensive user flows to ensure seamless navigation and user experience.

Engineering (Software Dev, AI) & QA

Mobile and Backend Development: Technologies Used: Utilized React Native, React JS for cross-platform mobile development, Node.js for backend logic, Docker for containerization, and AWS with Firebase for a scalable and reliable infrastructure.

Infrastructure (DevOps)

Built a robust backend using Node.js and Docker to efficiently handle growing volumes of content and user interactions.

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